In the study, decision-makers in SMEs were asked how they evaluate brands in different industries from a sustainability perspective. In the 2019 survey, Handelsbanken is regarded as the most sustainable brand in the category bank.
At Handelsbanken, we work responsibly and close to our customers. This gives us the opportunity to participate in and influence sustainability issues in society.
- Handelsbanken has effectively managed to convey their work with sustainability to its Swedish SME customers. It is mainly within the social aspects of sustainability where Handelsbanken stands out compared to its competitors.
Sustainable Brand Index B2B is Europe's largest brand survey. During November-December 2019, decision makers with purchasing responsibility for companies with between 40 and 500 employees were interviewed. A total of 600 people responded to the survey.
- It is very rewarding that our corporate customers have noticed our sustainability work. We have seen an increased awareness regarding sustainability and more and more studies are being conducted to evaluate how banks contribute. It makes me extra proud that we did so well in the Sustainable Brand Index study, because it is based on what our customers think. It also shows the importance of communicating our sustainability work.
Our decentralised model means that we know our customers and the community in which we operate. It creates possibilities to be involved, both in society at large and in local sustainability issues.