We operate on timeless values of trust and respect, for customers and colleagues. We aim to build lifelong relationships with our customers and to grow through their recommendation. Our branch teams are empowered to take all the decisions that matter to their customers, and to engage locally in the ways they find best. Colleagues all over the Bank enjoy similar trust, within our open, supportive culture.
We believe in always taking responsibility. By running the Bank prudently, we are able to support our customers through all economic conditions. By sharing our knowledge freely, we can contribute to their financial capability. And by living up to our commitments we can make positive difference to the communities we serve.
Since introducing this values-based approach in the early-1970s, we have achieved our corporate goal every year.